Commandment 1 - Know Thy True Value
The 10 Commandments of Selling Your Business: Commandment 1 - Know Thy True Value
When it comes to selling your business, the first commandment is knowing your true value — and it’s often not what you think. Many owners overestimate their company’s worth based on emotion, years invested, or industry rumors. But valuation isn’t just about a number — it’s a mirror. It reflects how ready your business truly is for sale and where value may be trapped or leaking away.
The Problem
Walking into negotiations without an accurate valuation is like setting sail without a compass. You risk leaving money on the table, misjudging deal terms, or delaying your exit altogether.
The Truth
A professional business valuation is more than a benchmark — it’s a strategy tool. It gives you leverage in negotiations, highlights growth levers you can pull before a sale, and helps you time the market for maximum return.
At Exit Advisors Group, we help business owners uncover their company’s true worth, identify opportunities to grow that value, and prepare for a profitable, smooth transition when the time is right.
Ready to discover what your business is really worth?
